{"id":2112,"date":"2023-10-19T16:08:35","date_gmt":"2023-10-19T15:08:35","guid":{"rendered":"https:\/\/www.wordseed.com\/blog\/?p=2112"},"modified":"2026-03-19T11:53:21","modified_gmt":"2026-03-19T11:53:21","slug":"consumer-brands-7-steps-to-crafting-an-effective-content-strategy","status":"publish","type":"post","link":"https:\/\/www.wordseed.com\/blog\/consumer-brands-7-steps-to-crafting-an-effective-content-strategy\/","title":{"rendered":"Consumer Brands: 7 Steps to Crafting an Effective Content Strategy"},"content":{"rendered":"\n<p><strong>Introduction<\/strong>: In today&#8217;s digital age, a brand&#8217;s online presence is as important, if not more, than its offline presence. Central to this online identity is content. Effective content strategy can define a brand&#8217;s success in terms of outreach, customer engagement, and ultimately, sales. This article delves into a seven-step plan every consumer brand should consider when shaping their content strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 1: Understand Your Audience<\/strong><\/h2>\n\n\n\n<p>A foundation for any successful content strategy is a deep understanding of one&#8217;s audience. Who are they? What are their pain points, preferences, and aspirations? What do they seek from your brand?<\/p>\n\n\n\n<p>Brands can employ various tools to understand their audience better:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.surveymonkey.co.uk\/\">Surveys<\/a><\/strong>: Directly ask for feedback or preferences.<\/li>\n\n\n\n<li><strong>Feedback forms<\/strong>: Use post-purchase or service reviews to gain insights.<\/li>\n\n\n\n<li><strong>Social Media Analysis<\/strong>: Monitor mentions, comments, and discussions about your brand.<\/li>\n<\/ul>\n\n\n\n<p>Remember, the closer you are to your audience&#8217;s pulse, the more tailored and effective your content will be.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 2: Set Clear Content Strategy Objectives<\/strong><\/h2>\n\n\n\n<p>Every piece of content should serve a purpose. Is your goal to increase brand awareness? Generate leads? Engage current users? Maybe all three? Whatever the objective, it should be clear from the outset.<\/p>\n\n\n\n<p>For example, a brand awareness campaign might involve informative blog posts about your industry, while lead generation might use targeted ad campaigns with compelling CTAs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 3: Audit Existing Content<\/strong><\/h2>\n\n\n\n<p>Before plunging into new content creation, take stock of what you already have. A content audit helps brands:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand what&#8217;s working and what&#8217;s not.<\/li>\n\n\n\n<li>Identify gaps in their content strategy.<\/li>\n\n\n\n<li>Streamline resources for maximum impact.<\/li>\n<\/ul>\n\n\n\n<p>Use tools like Google Analytics to see which pages or posts get the most traction. Engage with your audience for feedback on your content&#8217;s relevance and appeal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 4: Choose the Right Platforms<\/strong><\/h2>\n\n\n\n<p>Not all platforms serve the same purpose. A meme that goes viral on Instagram might not have the same impact on LinkedIn. Understand platform demographics, behaviors, and strengths.<\/p>\n\n\n\n<p>Platforms like TikTok, Meta and WordSeed enable brands to amplify their content&#8217;s reach, ensuring that their messaging resonates with the broad yet targeted audiences that consumer brands desire. By <a href=\"https:\/\/www.wordseed.com\/for-brands\">leveraging WordSeed<\/a>, brands can tap into niches and audience segments that might be overlooked by other platforms, making it an invaluable asset in a consumer brand&#8217;s content strategy toolkit. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 5: Develop a Content Calendar<\/strong>: <strong>Consistency is key<\/strong><\/h2>\n\n\n\n<p>A content calendar ensures:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Regular engagement with your audience.<\/li>\n\n\n\n<li>Time-sensitive content, like seasonal promotions or event-based posts, are not missed.<\/li>\n\n\n\n<li>Resources are allocated efficiently across teams.<\/li>\n<\/ul>\n\n\n\n<p>When planning, consider the myriad of opportunities throughout the year &#8211; festivals, holidays, brand anniversaries, and other events that resonate with your audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 6: Create High-Quality, Relevant Content<\/strong><\/h2>\n\n\n\n<p>The age-old adage &#8216;quality over quantity&#8217; holds, especially in content creation. It&#8217;s better to have one outstanding post than ten mediocre ones.<\/p>\n\n\n\n<p>Key considerations:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Originality<\/strong>: Unique content stands out and helps in SEO (<a href=\"https:\/\/www.wordseed.com\/blog\/seo-checklist-for-consumer-brands\/\">an SEO checklist helps keep things on track<\/a>).<\/li>\n\n\n\n<li><strong>Relevance<\/strong>: Always tailor content to your audience&#8217;s interests and current trends.<\/li>\n\n\n\n<li><strong>Authenticity<\/strong>: Genuine content resonates better than forced sales pitches.<\/li>\n<\/ul>\n\n\n\n<p>In addition, visuals, whether photos, infographics, or videos, often enhance content appeal, making it more shareable and memorable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 7: Monitor, Analyse, and Optimise<\/strong><\/h2>\n\n\n\n<p>The content strategy doesn&#8217;t end once the content is published. Regular monitoring and analysis are crucial.<\/p>\n\n\n\n<p>Brands should:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Track engagement metrics like shares, likes, and comments.<\/li>\n\n\n\n<li>Monitor conversion rates for goal-oriented content.<\/li>\n\n\n\n<li>Seek feedback, both qualitative and quantitative.<\/li>\n<\/ul>\n\n\n\n<p>Based on these insights, brands can then tweak or overhaul their strategy for better results. Always be ready to adapt and evolve.<\/p>\n\n\n\n<p><strong>Conclusion<\/strong>: Crafting a content strategy might seem daunting, but with structured steps and a keen understanding of your audience, it can be a game-changer for consumer brands. Remember, the digital landscape is ever-evolving. Brands that stay adaptive, keep their audience at the heart of their strategy, and consistently deliver high-quality content will undoubtedly stand out in this crowded space.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction: In today&#8217;s digital age, a brand&#8217;s online presence is as important, if not more, than its offline presence. Central to this online identity is content. Effective content strategy can define a brand&#8217;s success in terms of outreach, customer engagement, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-2112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Consumer Brands: 7 Steps to Crafting an Effective Content Strategy - WordSeed Blog<\/title>\n<meta name=\"description\" content=\"This article delves into a seven-step plan every consumer brand should consider when shaping their content strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wordseed.com\/blog\/consumer-brands-7-steps-to-crafting-an-effective-content-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumer Brands: 7 Steps to Crafting an Effective Content Strategy - WordSeed Blog\" \/>\n<meta property=\"og:description\" content=\"This article delves into a seven-step plan every consumer brand should consider when shaping their content strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wordseed.com\/blog\/consumer-brands-7-steps-to-crafting-an-effective-content-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"WordSeed Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-19T15:08:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-19T11:53:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wordseed.com\/blog\/wp-content\/uploads\/2023\/10\/wordseed-7-deas-banner-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1872\" \/>\n\t<meta property=\"og:image:height\" content=\"718\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"maret\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"maret\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.wordseed.com\/blog\/consumer-brands-7-steps-to-crafting-an-effective-content-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.wordseed.com\/blog\/consumer-brands-7-steps-to-crafting-an-effective-content-strategy\/\"},\"author\":{\"name\":\"maret\",\"@id\":\"https:\/\/www.wordseed.com\/blog\/#\/schema\/person\/b313f923f1ee00e2417b27309cbec69f\"},\"headline\":\"Consumer Brands: 7 Steps to Crafting an Effective Content Strategy\",\"datePublished\":\"2023-10-19T15:08:35+00:00\",\"dateModified\":\"2026-03-19T11:53:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.wordseed.com\/blog\/consumer-brands-7-steps-to-crafting-an-effective-content-strategy\/\"},\"wordCount\":660,\"publisher\":{\"@id\":\"https:\/\/www.wordseed.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.wordseed.com\/blog\/consumer-brands-7-steps-to-crafting-an-effective-content-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wordseed.com\/blog\/wp-content\/uploads\/2023\/10\/wordseed-7-deas-banner-1.png\",\"articleSection\":[\"Content Marketing\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wordseed.com\/blog\/consumer-brands-7-steps-to-crafting-an-effective-content-strategy\/\",\"url\":\"https:\/\/www.wordseed.com\/blog\/consumer-brands-7-steps-to-crafting-an-effective-content-strategy\/\",\"name\":\"Consumer Brands: 7 Steps to Crafting an Effective Content Strategy - WordSeed Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.wordseed.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wordseed.com\/blog\/consumer-brands-7-steps-to-crafting-an-effective-content-strategy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wordseed.com\/blog\/consumer-brands-7-steps-to-crafting-an-effective-content-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wordseed.com\/blog\/wp-content\/uploads\/2023\/10\/wordseed-7-deas-banner-1.png\",\"datePublished\":\"2023-10-19T15:08:35+00:00\",\"dateModified\":\"2026-03-19T11:53:21+00:00\",\"description\":\"This article delves into a seven-step plan every consumer brand should consider when shaping their content strategy.\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wordseed.com\/blog\/consumer-brands-7-steps-to-crafting-an-effective-content-strategy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.wordseed.com\/blog\/consumer-brands-7-steps-to-crafting-an-effective-content-strategy\/#primaryimage\",\"url\":\"https:\/\/www.wordseed.com\/blog\/wp-content\/uploads\/2023\/10\/wordseed-7-deas-banner-1.png\",\"contentUrl\":\"https:\/\/www.wordseed.com\/blog\/wp-content\/uploads\/2023\/10\/wordseed-7-deas-banner-1.png\",\"width\":1872,\"height\":718},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.wordseed.com\/blog\/#website\",\"url\":\"https:\/\/www.wordseed.com\/blog\/\",\"name\":\"WordSeed Blog\",\"description\":\"The WordSeed blog is the place to come for all the latest marketing news, trends and strategy for consumer brands.\",\"publisher\":{\"@id\":\"https:\/\/www.wordseed.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.wordseed.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.wordseed.com\/blog\/#organization\",\"name\":\"WordSeed\",\"url\":\"https:\/\/www.wordseed.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.wordseed.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.wordseed.com\/wp-content\/uploads\/2022\/06\/cropped-wordseed-logo.png\",\"contentUrl\":\"https:\/\/blog.wordseed.com\/wp-content\/uploads\/2022\/06\/cropped-wordseed-logo.png\",\"width\":921,\"height\":156,\"caption\":\"WordSeed\"},\"image\":{\"@id\":\"https:\/\/www.wordseed.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"http:\/\/facebook\/\",\"https:\/\/www.linkedin.com\/company\/wordseed-com\/\",\"https:\/\/www.instagram.com\/wordseed\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.wordseed.com\/blog\/#\/schema\/person\/b313f923f1ee00e2417b27309cbec69f\",\"name\":\"maret\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/e70691e471befd9e8d511ce29ad7362fed1c3828ada8639694fef9502b02dec1?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e70691e471befd9e8d511ce29ad7362fed1c3828ada8639694fef9502b02dec1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e70691e471befd9e8d511ce29ad7362fed1c3828ada8639694fef9502b02dec1?s=96&d=mm&r=g\",\"caption\":\"maret\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Consumer Brands: 7 Steps to Crafting an Effective Content Strategy - WordSeed Blog","description":"This article delves into a seven-step plan every consumer brand should consider when shaping their content strategy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.wordseed.com\/blog\/consumer-brands-7-steps-to-crafting-an-effective-content-strategy\/","og_locale":"en_GB","og_type":"article","og_title":"Consumer Brands: 7 Steps to Crafting an Effective Content Strategy - WordSeed Blog","og_description":"This article delves into a seven-step plan every consumer brand should consider when shaping their content strategy.","og_url":"https:\/\/www.wordseed.com\/blog\/consumer-brands-7-steps-to-crafting-an-effective-content-strategy\/","og_site_name":"WordSeed Blog","article_publisher":"http:\/\/facebook\/","article_published_time":"2023-10-19T15:08:35+00:00","article_modified_time":"2026-03-19T11:53:21+00:00","og_image":[{"width":1872,"height":718,"url":"https:\/\/www.wordseed.com\/blog\/wp-content\/uploads\/2023\/10\/wordseed-7-deas-banner-1.png","type":"image\/png"}],"author":"maret","twitter_card":"summary_large_image","twitter_misc":{"Written by":"maret","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.wordseed.com\/blog\/consumer-brands-7-steps-to-crafting-an-effective-content-strategy\/#article","isPartOf":{"@id":"https:\/\/www.wordseed.com\/blog\/consumer-brands-7-steps-to-crafting-an-effective-content-strategy\/"},"author":{"name":"maret","@id":"https:\/\/www.wordseed.com\/blog\/#\/schema\/person\/b313f923f1ee00e2417b27309cbec69f"},"headline":"Consumer Brands: 7 Steps to Crafting an Effective Content Strategy","datePublished":"2023-10-19T15:08:35+00:00","dateModified":"2026-03-19T11:53:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.wordseed.com\/blog\/consumer-brands-7-steps-to-crafting-an-effective-content-strategy\/"},"wordCount":660,"publisher":{"@id":"https:\/\/www.wordseed.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.wordseed.com\/blog\/consumer-brands-7-steps-to-crafting-an-effective-content-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.wordseed.com\/blog\/wp-content\/uploads\/2023\/10\/wordseed-7-deas-banner-1.png","articleSection":["Content Marketing"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.wordseed.com\/blog\/consumer-brands-7-steps-to-crafting-an-effective-content-strategy\/","url":"https:\/\/www.wordseed.com\/blog\/consumer-brands-7-steps-to-crafting-an-effective-content-strategy\/","name":"Consumer Brands: 7 Steps to Crafting an Effective Content Strategy - WordSeed Blog","isPartOf":{"@id":"https:\/\/www.wordseed.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.wordseed.com\/blog\/consumer-brands-7-steps-to-crafting-an-effective-content-strategy\/#primaryimage"},"image":{"@id":"https:\/\/www.wordseed.com\/blog\/consumer-brands-7-steps-to-crafting-an-effective-content-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.wordseed.com\/blog\/wp-content\/uploads\/2023\/10\/wordseed-7-deas-banner-1.png","datePublished":"2023-10-19T15:08:35+00:00","dateModified":"2026-03-19T11:53:21+00:00","description":"This article delves into a seven-step plan every consumer brand should consider when shaping their content strategy.","inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.wordseed.com\/blog\/consumer-brands-7-steps-to-crafting-an-effective-content-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.wordseed.com\/blog\/consumer-brands-7-steps-to-crafting-an-effective-content-strategy\/#primaryimage","url":"https:\/\/www.wordseed.com\/blog\/wp-content\/uploads\/2023\/10\/wordseed-7-deas-banner-1.png","contentUrl":"https:\/\/www.wordseed.com\/blog\/wp-content\/uploads\/2023\/10\/wordseed-7-deas-banner-1.png","width":1872,"height":718},{"@type":"WebSite","@id":"https:\/\/www.wordseed.com\/blog\/#website","url":"https:\/\/www.wordseed.com\/blog\/","name":"WordSeed Blog","description":"The WordSeed blog is the place to come for all the latest marketing news, trends and strategy for consumer brands.","publisher":{"@id":"https:\/\/www.wordseed.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.wordseed.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.wordseed.com\/blog\/#organization","name":"WordSeed","url":"https:\/\/www.wordseed.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.wordseed.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/blog.wordseed.com\/wp-content\/uploads\/2022\/06\/cropped-wordseed-logo.png","contentUrl":"https:\/\/blog.wordseed.com\/wp-content\/uploads\/2022\/06\/cropped-wordseed-logo.png","width":921,"height":156,"caption":"WordSeed"},"image":{"@id":"https:\/\/www.wordseed.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/facebook\/","https:\/\/www.linkedin.com\/company\/wordseed-com\/","https:\/\/www.instagram.com\/wordseed\/"]},{"@type":"Person","@id":"https:\/\/www.wordseed.com\/blog\/#\/schema\/person\/b313f923f1ee00e2417b27309cbec69f","name":"maret","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/e70691e471befd9e8d511ce29ad7362fed1c3828ada8639694fef9502b02dec1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e70691e471befd9e8d511ce29ad7362fed1c3828ada8639694fef9502b02dec1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e70691e471befd9e8d511ce29ad7362fed1c3828ada8639694fef9502b02dec1?s=96&d=mm&r=g","caption":"maret"}}]}},"_links":{"self":[{"href":"https:\/\/www.wordseed.com\/blog\/wp-json\/wp\/v2\/posts\/2112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wordseed.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wordseed.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wordseed.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wordseed.com\/blog\/wp-json\/wp\/v2\/comments?post=2112"}],"version-history":[{"count":10,"href":"https:\/\/www.wordseed.com\/blog\/wp-json\/wp\/v2\/posts\/2112\/revisions"}],"predecessor-version":[{"id":2238,"href":"https:\/\/www.wordseed.com\/blog\/wp-json\/wp\/v2\/posts\/2112\/revisions\/2238"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wordseed.com\/blog\/wp-json\/wp\/v2\/media\/2306"}],"wp:attachment":[{"href":"https:\/\/www.wordseed.com\/blog\/wp-json\/wp\/v2\/media?parent=2112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wordseed.com\/blog\/wp-json\/wp\/v2\/categories?post=2112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wordseed.com\/blog\/wp-json\/wp\/v2\/tags?post=2112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}