WordSeed pioneers Performance PR, combining the reach and storytelling of traditional PR with the performance-driven focus of affiliate marketing.

Mismo, WordSeed partner since 2021

Who, What & Why

We partner with fast-growing consumer brands to secure high-impact media coverage that drives incremental sales and amplifies brand awareness.

LESTRANGE, WordSeed partner since 2021

The Service We Offer

We provide results-driven affiliate management, backed by expertise from managing our own affiliate network. Leveraging a unique knowledge of the affiliate space, we position your brand for maximum exposure within our own network as well as across major platforms like Rakuten, CJ, Awin and Impact.

Unparalleled reach: Our network partners

Aspinal of London, WordSeed partner since 2024

Data-Driven Success:
The Key to Effective Partnerships

Most brands still rely on guesswork when selecting publishers. We eliminate the uncertainty by using data from hundreds of successful campaigns to identify the publishers most likely to drive the best possible results for your brand.

Who are we?

We’re a team of affiliate and PR specialists who have been running marketing campaigns since 2012. We have deep-rooted relationships in the publisher space, from the world’s largest media groups to the most niche content sites. Passionate about ecommerce and consumer brand marketing, we’re dedicated to driving measurable results for fast-growing brands.

You’re in good company ...

Affiliate is Booming!

Carl Friedrik, WordSeed partner since 2021

The Growing Influence of Affiliate Marketing

The affiliate marketing industry is experiencing unprecedented growth, with its value currently exceeding $17 billion. It is predicted the market will grow to $27.78 billion by 2027, representing a 63% increase over the next four years.

Pangaia, WordSeed partner since 2024

A Critical Channel for Consumer Brands

More consumer brands are recognising the vast potential of affiliate marketing, with affiliates now driving up to 15% of overall digital revenue. This boom is fueled by the channel’s ability to deliver measurable results, providing brands with both awareness and conversions in an increasingly competitive digital landscape.

Why Performance PR?

Here’s why Performance PR is the future of brand growth:

Guaranteed Results

Performance PR ties media coverage directly to measurable outcomes—whether it’s traffic, new subscribers or sales. This ensures that every effort contributes to your bottom line.

Control & Transparency

With Performance PR, you’re in control. You decide where and how you feature, and we track every engagement, so you know exactly how your campaign is performing against the targets you set.

Cost-Effective Impact

Performance PR ensures you only ever pay for measurable outcomes, making it a cost-efficient way to achieve your brand goals.

How It Works

Our service delivers strategic, results-driven media coverage tailored to your brand’s unique goals. Here’s what the process looks like:

Strategy Session

We’ll kick things off by meeting with you to discuss your brand’s goals, KPIs, and vision. This helps us align the campaign with your business priorities from the very start.

Campaign Sign-Off

After gathering insights, we’ll create a detailed plan that covers everything—publisher research, competitor analysis and strategic recommendations. Once you’re happy with it, we’re good to go.

Killer Campaign Brief

Our editorial team crafts a press release or campaign brief designed to land premium media placements with the publishers your audience trusts most.

Outreach & Negotiation

With the plan in place, we reach out to publishers and content creators to negotiate high-quality editorial placements.

Campaign Management

We handle the day-to-day management, tracking progress and optimising the campaign to ensure delivery against the agreed plan and maximises ROI.

Reporting

You’ll receive regular updates and performance reports, keeping you fully informed on how the campaign is performing and highlighting opportunities for further optimisation.