WordSeed - Performance Content Marketing

Performance Marketing
Performance Marketing is an online advertising strategy where advertisers pay only when a specific action, like a sale or click, is completed. It allows real-time result measurement and cost-effective marketing.
Content Marketing
Content Marketing is a strategy that involves creating and distributing valuable content to attract and engage a target audience, ultimately driving desired actions.
= Performance Content Marketing
Performance Content Marketing combines the creation of valuable content with the measurable outcomes of performance marketing, ensuring advertisers only pay for specific, desired actions.

Our Story

WordSeed originates from the creative minds behind award-winning online publisher, OPUMO. We have over a decade of hands on experience in creating and managing content marketing campaigns for some of the greatest brands. Our expertise and experience spans various industries and caters to businesses of all sizes. As publishers ourselves, we have a deep understanding of the intricate demands of the publishing world so building a service designed to connect likeminded premium publishers and high-growth consumer brands was an exciting and obvious next step in our evolution.

Mission

WordSeed’s mission is to be the category defining offering within the performance content marketing space. We merge the power of content creation with measurable outcomes and enable advertisers to craft and create compelling campaigns that ensure reach and impact at scale.

What we do

WordSeed drives highly engaged audiences from premium publishers into all stages of the marketing funnel, increasing audience, sales and brand loyalty. Our platform simplifies the process of consistently securing high-quality editorial coverage, while taking care of the time-consuming and labour intensive aspects of getting your brand publicity.

Our values

Shared Success

Our success is directly tied to the successful campaigns we craft for our brands. We’re in sync. United in purpose to create and deliver campaigns that drive consistently strong ROI and become integral to our brand’s longterm marketing strategies.

Genuine Listeners

We truly value client feedback; it’s pivotal in shaping our direction. Every voice and perspective is taken into account as we relentlessly seek the best solutions for our brands, partners and team.

Constant Innovation

While you were reading this, our platform just got an upgrade! Our team continuously refines the user experience, introduces innovative features, and rolls out new services, ensuring each campaign performs at its peak potential.

Data, Data, Data

Data might not be a conventional ‘value’, but it’s the cornerstone of every decision we make. Before WordSeed, selecting a publisher for a campaign was based on a preconception that their audience matched your target customer. Now, our comprehensive analysis of campaign data ensures brand budgets are intelligently distributed to the publishers that demonstrate the highest potential for exceptional performance.

What our clients and partners say

Beth Zerdecki
Chief Product & Marketing Officer at Rank & Style

“We love working with WordSeed! Our readers also enjoy discovering the new brands featured that might not otherwise receive coverage on our site. Keep up the excellent work!”

Olivia Warger
CRM & E-commerce Operations, Axel Arigato

“The data speaks for itself. This is a unique channel which provides us with a solid flow of shopping traffic.”

Scott Gabrielson
CEO, Oliver Cabell

“Since launching the Monthly Awareness Campaign in 2021 WordSeed has become an integral part of our marketing mix.”

Richard Jeal
Founder, Form & Thread

“Working with WordSeed has been a breath of fresh air! Having been burnt by many (very expensive) PR agencies in the past it’s been a revelation to get continuously featured in great magazines and only pay for actual clicks to our site which for me is the icing on the cake!”

Madi Azoff
Co-Founder & CEO, Boldr

“WordSeed enables us to get editorial features on demand, and only pay for the traffic we receive to our site. The platform is easy to use with insightful reporting features - it’s safe to say WordSeed is a key part of our product launch and audience growth strategies.”

Edvin Boberg
Growth Marketing Lead, Hem Design Studio

“WordSeed gives us access to highly engaged audiences and we’re really happy with both the exposure and sales we’re seeing from the platform.”

Let's connect

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A few of the brands we work with…