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Consumer Brands: 7 Steps to Crafting an Effective Content Strategy

Introduction: In today’s digital age, a brand’s online presence is as important, if not more, than its offline presence. Central to this online identity is content. Effective content strategy can define a brand’s success in terms of outreach, customer engagement, …

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11 Advertising Trends to Watch in 2024

The digital advertising landscape is ever-evolving, with brands and marketers constantly looking for innovative ways to capture the attention of consumers. As we venture into 2024, let’s delve into the leading advertising trends that are expected to reshape the industry. …

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GA4: Two key metrics for Consumer Brands in 2023

Understanding and leveraging GA4 new vs returning users and engaged sessions + the strategies for consumer brands to use in 2023

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GA4: A Comprehensive 10-Step Guide for Consumer Brands

This guide unpacks the intricacies of GA4, ensuring consumer brands leverage its potential to the fullest.

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