Social media ads have been essential for driving direct to consumer (DTC) growth. For years, platforms like Instagram and Facebook have been key channels for driving awareness and sales. But that may be about to change.
With the rollout of Apple’s big privacy update (IFDA), ongoing privacy concerns, and the impending demise of third-party tracking cookies, the future of social media ads is looking increasingly uncertain. Besides, many major social media companies are dealing with lawsuits that may force them to break up in just a few years, further condemning the future of social media advertising.
So what can businesses do to keep their DTC growth on track? This blog post explores the opportunities you can exploit to ensure that their DTC growth plans are resilient in the face of change.
Let’s delve right in!
Paid Search
In this advertising model, businesses pay to have their ads displayed on search engine results pages. This model offers a number of benefits for businesses, including increased visibility, higher click-through rates, and better ROI.
Paid search also gives businesses greater control over their ad campaigns, allowing them to target specific keywords and demographics. As a result, the marketing approach is an effective and efficient way to reach potential customers.
SEO
SEO is a process by which businesses can improve their visibility and ranking on search engine results pages. By optimizing their website content, businesses can attract more visitors from organic search traffic. This, in turn, can lead to increased sales and brand awareness.
Besides its potential for generating traffic and sales, SEO also has a number of other benefits. For example, it can help businesses to build trust and credibility with their audience, as well as establish themselves as experts in their field. Additionally, SEO can be a cost-effective marketing strategy since it requires no paid advertising.
Email Marketing
Unlike social media ads, which can be disruptively intrusive, email marketing allows customers to opt-in to receiving communications from businesses they’re interested in. This makes this type of marketing much more effective, as customers are already interested in what you have to say. Moreover, email marketing is highly customizable, so businesses can send targeted messages that are relevant to their customers’ needs and interests.
Amazon Ads
Amazon Ads are a way for businesses to promote their products on Amazon.com, the world’s largest online marketplace. With over 310 million active customers, Amazon.com is a powerful platform for businesses to reach new customers.
There are different types of Amazon Ads, including product ads and display ads. Product ads are focused on promoting a specific product, while display ads are designed to raise brand awareness and create interest in a product or service. Amazon Ads are flexible and customizable, and they can be targeted to specific demographics, interests, and even locations.
Organic Pinterest
Organic Pinterest is all about creating high-quality pins that are relevant to your business and target audience. Pins should be visually appealing and include detailed descriptions that give the reader a sense of what they will learn or discover by clicking on your pin. In other words, your pins should be designed to get potential customers excited about your product or service.
When done correctly, organic Pinterest can be an extremely effective marketing tool. It allows you to reach a large number of people without having to pay for ad space, and it gives you the opportunity to build trust and credibility with potential customers.
Organic TikTok
Since its launch in 2016, TikTok has quickly become one of the most popular social media platforms. It is particularly popular among Gen Z users, who make up the majority of its user base. In 2021, TikTok was the most downloaded iOS app in the world.
Organic TikTok allows businesses to create content that is interesting and engaging without being pushy or sales-y. As a result, businesses that use Organic TikTok are more likely to build trust with their target audiences and create lasting relationships with them. Additionally, organic reach on TikTok is growing at a rapid pace, making it an effective way for businesses to reach out to new potential customers.
Native Ads
Native advertising is a form of advertising that blends in with the surrounding content on a website or app. This makes it less intrusive than other forms of advertising and more effective, as people are more likely to pay attention to it. Additionally, native ads are more effective than traditional banner ads, as they can be customized to match the look and feel of the website or app they appear on. As a result, they are less likely to be ignored by users.
For marketers who’re unfamiliar with native advertising, WordSeed can be a valuable resource. It provides a platform for businesses to create and publish native ads. Thanks to its easy-to-use interface and wide range of customization options, WordSeed makes it easy for businesses to create high-quality native ads that will capture the attention of their target audience.
Contextual Ads
Contextual advertising is a form of online advertising that uses information about the user’s current context to target ads. For example, if a user is searching for “men’s shoes,” a contextual ad might show them ads for men’s shoes.
Contextual ads are effective because they are relevant to the user’s interests and needs. WordSeed can also prove beneficial in getting you started with this marketing option.
Sponsored Content
This marketing approach works by businesses creating content that is then published on another site. The sponsor’s name and logo are typically included in the sponsored content, along with a link back to the sponsor’s website. Sponsored content can take many different forms, such as articles, videos, infographics, or even social media posts.
Sponsored content is an effective way to reach a wider audience and promote your products or services in a way that is not intrusive or sales-y. Thanks to WordSeed, businesses can easily create high-quality sponsored content that will capture the attention of their target audience.
What’s Next?
Don’t let the uncertainty surrounding social media ads discourage you from marketing your business online. There are still many effective marketing options available to businesses. By diversifying your marketing approach and using a mix of organic and paid strategies, you can ensure that your business will continue to grow.
Are you interested in taking your digital marketing to the next level? Check out what we can do for you.
