TikTok has been an outlier in the social media ecosystem. It emerged, prevailed, and became a paradigm-shifting force. Now, everyone is jostling for a slice of that cake.
TikTok is a favourite among marketers and brands because of its innovative features, which help them grow their brands most entertainingly.
However, cracking the TikTok success rule requires more than just uploading your material. While inventiveness takes first place, posting time is very important.
Because trends emerge and alter daily, understanding your consumers and their geolocation is critical. Posting at optimal times guarantees that your unique films reach as many people as possible. However, determining the optimum time to post on TikTok can be complex. Here’s how to determine when to post on TikTok.
What is TikTok
TikTok is a social media platform for making and sharing videos.
Many clips are music-focused, with users utilizing the app’s extensive library of sound effects, song samples, and filters to create short clips of themselves dancing and lip-syncing. But there is an infinite amount of videos to explore, covering a wide range of subjects.
The major appeal of TikTok is the capacity to post about anything. Every genre is available and receiving enormous interest, including humour, interests, nutrition, leisure, art, and dance. Each field provides opportunities for individuals who can convert their material to the short-form video paradigm.
Although entertainment appears to be the primary pull, there is a surge in informative, motivational, and business-oriented material for the time being.
Why You Should Use TikTok for Marketing
TikTok’s influence should not be overlooked. Aside from being the preferred distraction instrument for many a teen, the program has significantly influenced music and entertainment in the contemporary age — and shrewd businesses worldwide are eager to get in on the activity (and, of course, profit) through TikTok marketing.
TikTok provides advertisers with an excellent opportunity to engage younger people worldwide in a very creative and amusing setting. The platform is where many social media memes first appear, and by setting the pace for these innovative trends, marketers may increase their reputation. TikTok also does not require massive resources for video content development, as random material made in everyday settings has just as much of a chance of breaking through. Numerous TikTok clips have been shot in living rooms, parking lots, or courtyards.
TikTok offers advertisers a level playing ground of audience access and engagement. The viral element of the algorithm allows profiles with no followers to receive millions of views on a video clip, in contrast to social media platforms like Instagram or YouTube. Engagement will follow as long as the material is appealing to the audience.
Because TikTok’s users engage with the app more frequently than other social media networks, businesses can generate a lot of buzz with a thoroughly thought-out strategy that features content catered to the user base.
What Are the Best Times to Post On TikTok?
Besides posting videos during the time zones your followers are most engaged, research has identified a few crucial posting windows that you shouldn’t pass up. Influencer Marketing Hub determined the ideal times to publish based on an analysis of over 100,000 TikTok posts and engagement rates.
- Mondays: 6 am, 10 am, and 10 pm.
- Tuesdays: 2 am, 4 am, and 9 am.
- Wednesdays: 7 am, 8 am, and 11 pm.
- Thursdays: 12 am, 9 am, and 7 pm.
- Fridays: 5 am, 1 pm, and 3 pm.
- Saturdays: 11 am, 7 pm, and 8 pm.
- Sundays: 7 am, 8 am, and 4 pm.
According to the survey, the times with the highest levels of involvement are Tuesday at 9 am, Thursday at 12 pm, and Friday at 5 am.
Keep in mind that these periods are in Eastern Time (ET). The major proviso here is that for these data to be meaningful to you, you must include your own time zone and the location of your visitors.
This data is undoubtedly intriguing and is not a terrible place to start when developing your TikTok approach. However, it won’t be long until you can acquire individualized stats. At that point, you’ll be able to determine when is the optimal moment to publish on TikTok for your unique account.
Worst Times to Post On TikTok
These times may not apply to your core demographic, but it is wise to avoid them while first getting started on the platform.
Some of the worst times to upload on TikTok are:
- 5 pm, 6 pm, and 9 pm on any day of the week
- 10 am – 3 pm on Sunday through Wednesday
- 12 am – 4 am on Friday through Monday
- Any time after 9 am on Tuesday
How Does This Compare to Instagram?
The ideal Instagram posting period for brands closely corresponds with business hours. This implies that people regularly explore their social media profiles when they need a brief time off from work.
Instagram is one of the most active platforms in terms of content opportunities, thanks to Instagram Stories and IGTV. Here’s how these timeframes compare to Instagram.
- Ideal Day and Time: Wednesday at 11 am, and Friday at 10–11 am
- Best Days: Wednesday and Friday
- Best Overall Hours: 8 am – 4 pm
- Worst Day: Sunday
- Worst Hours: 11 pm-3 am.
How to Track Your Engagement Rate On TikTok
Engagement rates reflect how well your content connects with the app’s consumers. Every social media network, including TikTok, uses it as a key barometer of success. Conversely, this app is much more prevalent because many users may interact with video postings through actions like likes and comments.
Your TikTok engagement rate may be calculated by dividing the number of likes, comments, and shares by the number of views.
TikTok Engagement Rate = (Total Likes + Comments + Shares / Total Views) * 100
Most social media outlets have average engagement rates of 1-2 %. But it doesn’t mean you’ve reached your glass ceiling.
Several things might influence your TikTok engagement rates, so it’s critical to test different material to find what works best for you. Don’t panic if you think your TikTok engagement numbers are too low. Below are some pointers to help you boost your engagement rates.
How to Boost TikTok Engagement
Showcase yourself and your brand in your first TikTok video. Note that the more human your company appears, the more people will identify with it. TikTok Marketing is about creating brand trust rather than selling.
Another effective strategy is communicating your company objectives or what is most essential to your start-up firm. This helps prospective consumers understand what motivates your company.
Partnering with an influencer is another way to sell your brand on TikTok. The emergence of the TikTok influencer demonstrates that the app’s users appreciate the material they provide. You may check the top trending hashtag topic and see if there is a TikTok influencer with whom you can collaborate. A sponsored hashtag challenge is when a company sponsors a hashtag and challenges people to generate content around the subject.