Blogging is rapidly becoming an essential marketing tool across different industries. According to Hubspot, most marketers who prioritize blogging are 13x more likely to get positive returns on investment. But to stand out from the crowd, you need to know exactly what you’re doing before throwing yourself into it. These blogging tips will help!
Gone are the days when you could just post a long-form article and get ranked and celebrated. With millions of posts published every day, you need to do things differently to beat the system and be noticed.
So, if you’re looking for blogging tips to make your blog convert visitors into longtime readers, you’re in the right place.
If you’re in need of trustworthy and qualified search traffic but you don’t know where to start, this post is your holy grail. Here, we’ll talk about 9 effective blogging tips to increase your blog’s traffic.
Let’s get to it.
1. Get the Necessary Training
Blogs are simply reflections of bloggers behind the story. And as a blogger, you can’t offer more than what you have. You don’t expect to stem from nowhere and create good content.
That’s why investing in yourself is vital if you want to be successful, and reading these blogging tips is a great place to start. Remember, anyone can create and own a blog but not everyone can have a successful blog.
That being said, don’t rush to get your post up and running. Instead, focus on getting proper training and be equipped with the knowledge and skills needed to create a successful blog and run it.
Generally, there are 2 key blogging aspects you must consider if you want to increase your blog’s traffic:
This is the primary focus of blogging which involves producing the content to be consumed by potential customers. If you don’t get the proper training that will help you create useful and result-driven content, you’re not ready to move to the next step.
No matter how powerful your content is, it won’t be useful if it can’t reach the consumers. Marketing your content is as crucial as creating it. Although a well-written blog can start marketing itself, you’ll have to get it out through different channels to your target audience.
There are lots of free training platforms and materials out there, but most of them only offer introductory courses that focus on the basics of the business. For rock-solid training, consider hiring a coach or signing up for a premium training platform.
2. Write Amazing Headlines
Most people discover content through search or social. And they’ll likely decide which content to read based on the headline. This makes headlines the most vital pieces of blog posts.
And you should learn how to create compelling ones that will capture your reader’s attention and make them curious to learn more.
Some tips include:
- Using templates. Most headlines out there are variations of proven formulas. So learn what they are and utilize them well.
- Using CoSchedule’s Headline Analyzer. Not sure whether you’ve written something good and catchy? Consider checking with this free tool.
You can also check out the most popular blogs on the internet and see how they craft their headlines.
3. Make Your Blogs Easy to Read
Truth be told: no one is clamoring to read your post. They’d rather watch an episode or two on Netflix than read your article.
So, it’s your job as a blogger to keep your readers glued to your content. To do this, ensure you make your blogs easy to read by:
- Using short paragraphs
- Breaking up long sentences
- Inserting multimedia, such as images and videos to further illustrate your points
- Using formatting like italics and bolds to add extra emphasis to specific points and break up chunks of copy
You can also read your copy out loud to help pinpoint specific areas where your post doesn’t flow smoothly or is boring.
4. Pay Attention to SEO (Search Engine Optimization)
SEO is everything you do to get your blog ranked or indexed by Search engines like Yahoo, Google, etc. While Search Engine Optimization on its own is a complex topic, you can’t increase your blog’s traffic without some reasonable understanding of how these engines work.
You don’t need to become an SEO expert but you must at least learn how to handle the technical content aspects and mobile-friendliness of SEO. This includes things like:
- Link building
- Website Load speed
- Keyword research
- Page display on mobile devices
- Content optimization
If you’re new to SEO, don’t be frightened or confused by some of these jargons. Just do a bit of research to familiarize yourself with the topic and you’ll be good to go.
5. Update and Optimize Past Blog Articles
The more you write, the more blog posts you’re going to have. Unfortunately, it can be quite challenging for your target audience to find those older posts if they’re not updated and optimized.
Check your top-performing articles and update them. This is crucial, especially in trending industries where topics are always advancing. For instance, a 2009 blog post on generating leads through Facebook is probably outdated and irrelevant.
You can update past blog articles through:
- Publishing new posts and redirecting old links to the new blog. This ensures you don’t lose any SEO or links generated through your previous post.
- Updating your existing blog articles
If you opt for the first method, make sure your article redirects to the new blog post. On the other hand, if you decide to use the second method, ensure your blog subscribers know that the site contains current and up-to-date information. Send them an email upon editing the post.
6. Repurpose Your Existing Content
Make the most out of your content. Don’t forget to repurpose your existing article into new blogs or offers.
If you’ve been creating content for a while now, chances are your site has a ton of content covering a wide variety of topics. And the best part of this is that you can use your content over and over again.
- If you have reports, you can break them down into several articles
- Create videos or slide show presentations out of your how-to posts
- Have your video and audio materials transcribed into written format
- Share older popular posts with new members of your audience
- Build on existing content by introducing new ideas, expanding certain points, and more
Don’t let your quality content just fade away. Keep it working for you instead by repurposing it.
7. Make Your Blog More Social
Ensure you include social sharing buttons on every blog article. Social media is a perfect source to extend your company’s reach as well as your content. Unfortunately, this is something many entrepreneurs forget.
An indicator of how successful your blog post is, is through the number of shares your article has. If you’re not publishing remarkable content, you don’t expect to have many shares. That said, don’t be afraid to include follow us buttons on your articles.
8. Build an Email List
Have a YouTube channel? YouTube can take it down anytime.
Own a Facebook page? Good luck, because Facebook can delete it whenever they want.
If you’re using third-party platforms to build your following, don’t be surprised if they limit your reach or remove you. One of the best ways to combat this is by building an email list.
This way, you’ll be able to communicate with your target audience anytime as long as they’re subscribed to you.
So, how do you create an email list?
Generally, you only need 2 ingredients: traffic and something of value.
Once you start getting traffic to your blog, persuade your target audience to join your email list. To do that, consider offering something in return for subscribing.
This can include a free eBook, a PDF version of the post, or even an email course. Whatever you offer, just be creative and your list will be full of subscribers in no time.
9. Run Ads
One of the most commonly used blogging tips for getting more traffic to your blog is running ads. Just pay a platform, and you’re sure to get traffic almost instantly.
And remember, Facebook isn’t the only online platform you can use. Twitter, Quora, and even display advertising can also work. Find a platform where your target audience is, keep the clicks affordable, and you’ll be ready to get rolling.
It’s Time to Boost Your Traffic
Remember, consistency is the key here. While all the above-mentioned blogging tips are proven, we can’t promise you overnight results. So, make sure you stick to them and you’ll eventually increase your email subscribers, get new visitors to your blog, boost your conversion rate, and create a sustainable business.
Ready to take your traffic to the next level? We’re here to help. We’ve got the knowledge and experience needed to help monetise your content and increase revenue. Contact us today.