Introduction In the rapidly evolving digital landscape, businesses have numerous social media platforms at their disposal for effective marketing. While LinkedIn may not be the first platform that comes to mind for consumer brands, its unique features and professional networking …
Harnessing the Potential of LinkedIn Marketing for Consumer Brands in 2023 Read More »
Introduction In today’s digital age, consumer brands must establish a strong online presence to stay competitive and reach their target audience effectively. Search Engine Optimisation (SEO) plays a vital role in enhancing visibility, increasing organic traffic, and ultimately driving conversions. …
SEO Checklist for Consumer Brands: Boost Your Online Visibility Read More »
A downturn often sends most brands and advertisers into a cost-saving mode. They believe it isn’t the right time to attract leads and sales. But the trick is to stay calm and seize this opportunity to soar higher. Revisit lessons …
Marketing in a Recession: Fine-Tune Your Strategies Read More »
Direct-to-consumer (DTC) brands are quickly becoming some of the most popular and successful businesses, thanks partly to the growth of e-commerce and social media. As a result, DTC brands are competing with traditional brands and each other for a share of …
Conversion Rate Optimisation: A guide for DTC brands Read More »
As the marketing world continues to evolve, so do the strategies and tactics that businesses use to build brand awareness. While some time-tested methods like TV advertising and print media are still effective, social media platforms and native advertising have …
Social media ads have been essential for driving direct to consumer (DTC) growth. For years, platforms like Instagram and Facebook have been key channels for driving awareness and sales. But that may be about to change. With the rollout of Apple’s big privacy …
Are social media ads dead in 2023? What to do now. Read More »
One of the main challenges for most companies, in particular new brands/startups and even well-established businesses, is demand generation. As marketing teams grow, they start to realise that as much as SEO strategies help in marketing, they can only take …
9 Demand generation marketing strategies that work for startups Read More »
TikTok has been an outlier in the social media ecosystem. It emerged, prevailed, and became a paradigm-shifting force. Now, everyone is jostling for a slice of that cake. TikTok is a favourite among marketers and brands because of its innovative …
Blogging is rapidly becoming an essential marketing tool across different industries. According to Hubspot, most marketers who prioritize blogging are 13x more likely to get positive returns on investment. But to stand out from the crowd, you need to know exactly what …
9 Proven blogging tips to increase your blog’s traffic Read More »
The question of whether or not to include a call to action (CTA) button has been answered several times over. But for those who didn’t get the memo, a call to action button is a critical aspect of every webpage. …
7 Insider tips to increase clicks on call to action buttons Read More »
Scale your brand using sponsored content.
