Article by Valentin RaspéValentin is the Founder & Head of Growth of upcollective.de a growth agency for DTC e-comm brands. Google Analytics has been around for as long as online advertising itself. With it comes the popular Last-click model of measuring ad …
Why you are leaving money on the table if you are still using last-click attribution Read More »
Introduction In the rapidly evolving digital landscape, businesses have numerous social media platforms at their disposal for effective marketing. While LinkedIn may not be the first platform that comes to mind for consumer brands, its unique features and professional networking …
Harnessing the Potential of LinkedIn Marketing for Consumer Brands in 2023 Read More »
With its easy-to-use drag and drop functionality, WordSeed Smart Stores allow you to create, customise and launch your own store in under 10 minutes. All without worrying about coding, brand partnerships, inventory management, customer service and shipping. Smart Stores are …
Smart Stores- Create and launch a store with WordSeed Read More »
As the marketing world continues to evolve, so do the strategies and tactics that businesses use to build brand awareness. While some time-tested methods like TV advertising and print media are still effective, social media platforms and native advertising have …
Social media ads have been essential for driving direct to consumer (DTC) growth. For years, platforms like Instagram and Facebook have been key channels for driving awareness and sales. But that may be about to change. With the rollout of Apple’s big privacy …
Are social media ads dead in 2023? What to do now. Read More »
Looking to increase website traffic? According to a report by Statista, Google accounts for 92.74 percent of the global search engine market share, while Facebook holds a whopping 79.07 percent of the global social media market share. It is no …
14 Google and Facebook alternatives to increase website traffic in 2023 Read More »
A digital marketing funnel helps warm and prepare leads for sales. It also helps marketers understand the buyers’ journey and behavior. However, according to a Khris Digital study, 79% of marketing leads are never converted to sales. The study also reveals …
Today, marketing is all about reaching the right consumer with the right message at the right time. And there’s no more effective way to do that than contextual advertising. In this article, we’ll explore what contextual advertising is, how it works, …
Scale your brand using sponsored content.
