In today’s fiercely competitive business landscape, establishing and maintaining strong brand awareness is paramount to success. Brand awareness not only drives customer recognition but also influences purchasing decisions and fosters brand loyalty. In this guide, we’ll delve into the nuances …
How to Measure Brand Awareness: A Comprehensive Guide Read More »
The rise of artificial intelligence has sent tongues wagging all across the globe. From the people who are excited about what will be possible when AI is put to use to those who fear their jobs may become obsolete, it’s …
The question of whether or not to include a call to action (CTA) button has been answered several times over. But for those who didn’t get the memo, a call to action button is a critical aspect of every webpage. …
7 Insider tips to increase clicks on call to action buttons Read More »
Have you ever wondered why your post didn’t get as many likes as you thought it would? It could be because you’ve been shadow-banned. We’ve all heard of the shadow ban. It’s that dark, mysterious place where our posts go …
Looking to increase website traffic? According to a report by Statista, Google accounts for 92.74 percent of the global search engine market share, while Facebook holds a whopping 79.07 percent of the global social media market share. It is no …
14 Google and Facebook alternatives to increase website traffic in 2023 Read More »
Cookies, including third party cookies, are considered by many to be an essential part of today’s internet experience. However, they also jeopardise your privacy. To ensure a pleasant experience online, websites use cookies to track and identify you. Any time …
A future without third-party cookies: What to expect Read More »
A business must attract customers to scale fast and thrive in the industry. But the ultimate goal is to make acquired customers repeat or regular buyers. After all, it’s cheaper to retain a customer than to acquire a new one. …
Customer retention: what you must know to build a loyal audience and grow your brand Read More »
Advertisers are always on the hunt for the perfect way to pitch a product or service to their customers. The work that they do is certainly not easy, and they have to be incredibly innovative to hit the right tone …
Sponsored content: What you need to know in 2023 + 5 amazing examples Read More »
A digital marketing funnel helps warm and prepare leads for sales. It also helps marketers understand the buyers’ journey and behavior. However, according to a Khris Digital study, 79% of marketing leads are never converted to sales. The study also reveals …
Today, marketing is all about reaching the right consumer with the right message at the right time. And there’s no more effective way to do that than contextual advertising. In this article, we’ll explore what contextual advertising is, how it works, …
Scale your brand using sponsored content.
